GoHighLevel Pricing (2025) Explained: Don’t Pick the Wrong Plan

How to Choose the Right Plan and Avoid Overpaying or Hitting a Wall Too Soon

Choosing the wrong GoHighLevel plan can cost you hundreds of dollars every month.

I’ve seen it happen over and over again: agencies getting stuck on the wrong tier, business owners missing out on key features, or beginners paying way more than they need to.

In this post, I’m breaking down GoHighLevel pricing in 2025-2026, who each plan is for, and the best strategy to get started without wasting money.

Whether you’re a beginner, freelancer, coach, or growing agency, by the end of this post, you’ll know exactly which plan fits your current goals.

What Is GoHighLevel?

Before we compare pricing, let’s quickly cover what GoHighLevel actually does.

GoHighLevel is an all-in-one digital marketing platform that replaces tools like ClickFunnels, Mailchimp, Calendly, ActiveCampaign, and even Zapier, all under one roof.

With GoHighLevel, you can:

• Build websites and funnels
  
• Automate SMS and email campaigns
  
• Manage leads with a powerful CRM
  
• Use AI to write content and engage leads
  
• Create white-labeled tools you can resell under your own brand
  

It’s built for marketers, agencies, and local businesses that want to streamline their tools, save money, and actually scale without tech headaches.

Why Choosing the Right GoHighLevel Plan Matters

All plans include the core tools, but the way you can use them is drastically different.

Here’s the thing: GoHighLevel doesn’t lock you out of features… but each plan changes how much you can scale, how you bill clients, and how profitable you can be.

If you choose a plan that’s too small, you’ll hit a growth ceiling fast.

If you go too big, you’ll be paying for tools you don’t use, and that adds up quickly.

Let’s break down each GoHighLevel pricing tier for 2025.

Plan 1: Agency Starter Plan – $97/month

Best for: Solo businesses, new freelancers, or coaches getting started with automation.

This is the most affordable plan GoHighLevel offers and is a solid option if you’re new to marketing tools or just running one business.

What You Get:

• 1 main account for your business
  
• Up to 2 additional sub-accounts (you can sell these or give them to clients)
  
• Website/funnel builder, CRM, automations, calendars, email/SMS tools
  
• White-label branding (your logo, not GoHighLevel’s)
  

Limitations:

• You’ll need to handle client billing manually
  
• You can’t rebill for things like email/SMS usage
  
• Scaling is limited — you’ll outgrow this if you bring on more than 2-3 clients

Plan 2: Agency Unlimited Plan – $297/month

Best for: Growing agencies, freelancers, or consultants working with multiple clients.

This plan unlocks the ability to scale without limits.

What You Get:

• Unlimited client sub-accounts
  
• Everything from the Starter plan
  
• Better branding control + more storage
  
• Ability to rebill clients for services like SMS, AI, and email usage (at a small markup)
  

Why It’s Powerful:

You can onboard unlimited clients, give them their own dashboard, and generate monthly recurring revenue. While you can’t set up fully automated SaaS packages (yet), you can still bundle GoHighLevel into your services and bill clients directly.

Example Strategy:

Offer Google Ads or SEO services bundled with GoHighLevel’s CRM. Even if clients pause your services later, they’ll keep paying monthly for the CRM you set up — reducing churn and keeping your revenue steady.

⚡ Upgrade to the Unlimited Plan and Scale Your Agency>>>

Plan 3: SaaS Pro Mode – $497/month

Best for: Entrepreneurs who want to build a white-label software business with automation baked in.

This is the plan where GoHighLevel becomes a true SaaS platform.

What You Get:

Why It’s a Game-Changer:
This turns your agency into a software company. You can fully automate client onboarding, charge $97–$497/month for plans you design, and collect revenue without lifting a finger after setup.

Example:

Set up a 3-tier SaaS offer:

All fully white-labeled as your brand, not GoHighLevel’s.

🔥 Go Pro with SaaS Mode – Automate & Earn Monthly Recurring Revenue>>>

Hidden Costs to Watch For

Even though pricing is clear, some usage-based fees can sneak up if you’re not prepared:

🛡 Pro Tip: If you’re on the SaaS Plan, you can rebill these services at a markup to clients and keep the profit. On lower plans, you’ll absorb those costs yourself.

Bonus Offer: Sign Up Through My Link and Get These Free

When you start your GoHighLevel plan through my affiliate link, I’ll hook you up with serious value that most people don’t even know exists:

• Free onboarding session — I’ll walk you through your first setup
• 6 Months of personal support for any help you need.
• And many more bonuses.

This is ideal if you:

• Don’t want to waste time figuring it out alone
  
• Want to make real progress during your free trial
  
• Need help setting up automations, offers, or client dashboards
  

Final Thoughts: Don’t Choose Blindly

Picking the wrong GoHighLevel plan can set you back months, either by stalling your growth or draining your profits. But with this breakdown, you’re in a much better position to choose the right plan from the start.

Remember:

• Starter = Best for solo use or testing
  
• Unlimited = Best for scaling agencies
  
• SaaS Mode = Best for passive income + automation
  

If you’re still unsure, start small, you can upgrade anytime.

And if you use my link, I’ll make sure you’re not doing it alone.